#design #branding #web-develop
The "Kazkova Oselia" company is a successful builder, known for the housing complex "Kazkova Oselya", apartment complex "Svitliy Khutir", the recreational complex "CityPark", and the entertainment complex "Promin".
The company is building business-class housing with the most comfortable location. The apartments are equipped with modern technology combined with functional solutions for design and planning.
Task
01The new housing complex "Oselya Park" is the result of the perfect living conditions search. Our task was to develop branding for company's image support and make a loud statement about it. We were to show all the advantages of this housing complex with the help of a logo, corporate style and website. We needed to create a branding that would convey all the pleasure of comfort and positive emotions from the park.
Idea
02There are love, memories, happiness, family in Oselya park. Everyone can find their own feelings and emotions and fill the space with them. Therefore, among several concepts of the logo, we have chosen this idea.
We have developed a sign based on the house, which shows the mood of the appartment complex and resonates with the main logo of the developer. This visual solution conveys the atmosphere of comfort of your own home and openness to the new ideas. The laconic printing house emphasizes excellence of the brand. The logo embodies closeness to nature, love for the native and perfection of simplicity, and also allows everyone to find their own version of "the place where ...”
Brandbook
03In order to determine the visual image of the brand and create a working tool for further promotion, we have developed a brand book. It conveys the unique style of the company, its seriousness and reliability.
The brand book provides all the technical information on the use of the logo and recommendations for the use of typographic designs in combination with branded graphic elements. The basic placement principles of external boards for the holders of commercial property are also specified. They provide the further harmonious appearance of the apartment complex.
Booklet
04One of the effective marketing tools is a booklet. It provides the basic information about the company and its services. The booklet creates positive company image and shows profitable offers.
Products
05The visual concept must be reflected and maintained in all advertising media. That is why the design of business documentation, promotional materials and souvenirs have been also developed.
Website Design
06The web page is the face of the company. Today, customers are choosing digital services that allow them to compare commercial offers online. A qualitative website facilitates and automates business deals, as well as provides customers all the information about goods and services. As the cost of real estate is quite high, information about the housing complex and the developer is valuable and profitable.
We redesigned the developer's website and created a separate website for the Oselya Park housing complex. Particular attention was paid to the choice of apartments. Site visitors can see which apartments are available, booked or sold. One can also see the planning of the apartments.
The development of internal website functionality is essential too. Convenient and clear administrator interface allows the employees of the housing complex "Oselya Park" to change and update information easily.
Result
07We have created a recognizable brand that inspires trust. The minimalist approach and thoughtful details helped us to make an effective and successful tool for selling and promoting the values of the developer.
Worked on the project:
Hanna Sinkevich - senior designer
Yegor Shtonda - senior developer
Kateryna Yemchyk - copywriter