#design #branding
"Our calling is emboding the impossible, we accepted the challenge of creating perfect mirrors. Over the years, we have improved the model range and developed a full line of products that will perfectly complement any interior solution. Everyting is possible for us. Thus, in a short period of time, the company managed to produce products that exceeded the available production capacity several times."
Task
01The need to change and keep pace with the times is the key to success these days. That’s why our task was to update Studio Glass style for them to become even stronger brand that surprises with thoughtfulness in every detail, plans its development and expands areas of activity. Modernity and restraint become the basis for new visual style formation.
Logo idea
02The first letter was stylized to reflect the harmonious combination of the predominant forms of production with the subsequent output in independent graphic sign. Visualization has a direct associative link to the nature and direction of the company.
Any logo is not just a picture. It is mathematics that calculates patterns for harmony and composition; it is functional solutions, conciseness and clarity of every detail.
Brandbook
03As soon as a brand appears and drives its growth, it needs its ‘birth certificate’ that includes everything from logo to sticker, from the values to philosophy of the brand. As well as the rules of its use to avoid incorrect variations in appearance. This, in turn, will preserve the reputation and increase brand awareness.
Packing
04What do we pay attention to when choosing a product? How do we choose what to buy from many other offers? We conduct a detailed analysis of the market and competitors, audit and conduct short consumer briefings. After that, we develop a unique packaging concept, placing the necessary accents and taking into account all the subtleties of the product.
Catalog
05Do you want show costomers all your products and benefits? No problem! A well-designed catalog can not be left indifferent by target audience. Professional layout and modern design become direct tools for selling products and will increase the number of potential customers.
Website design
06Перший візуальний контакт споживача з сайтом визначає успіх компанії. Ми створюємо дизайн, який неможливо оминути. За допомогою грамотно розробленого сайту ми формуємо у споживача правильне враження про компанію, викликаємо відчуття довіри та поваги. Подати інформацію у легкій та ненав’язливій формі – справжнє мистецтво. Адже саме зручний та зрозумілий дизайн спонукає робити покупки та не закривати сайт після кількох секунд перегляду.
We start working with the technical part, where we schematically show the functionality, taking into account the strategy and principles of user interaction with the site. As a result, we get a unique design - attractive and easy to use. The visual component effectively complements the "framework" and supports the overall style of the brand, helping the company in increasing the number of customers and make better profits.
Social networks
07It is simply impossible to imagine a brand without social networks nowadays. It is a powerful tool for promoting business and increasing the number of customers. If you want social networks to work for you, you should create attractive content that will support the company's image. Presentable and friendly design inspires consumer confidence and encourages shopping.
We have developed several concepts: from bright and crazy, based on trends and fashion, to simple and classic. We focused on the most restrained presentation of the material in the form of photographs, emphasizing the mirrors and images of beautiful girls. In this way we were able to show tenderness, fragility and shapes, where the mirror represents the canvas, and female bodies the muses who become the characters of these paintings.
Result
08We have built bridges between the company and the target audience with the help of design. It is no secret that the consumer is not buying a product, but he/she buys brand. That is why quality result is the key to successful business development and maximum profit. And we know how to make the brand as interesting and recognizable as possible :)
Worked on the project:
Hanna Sinkevich - senior designer
Kateryna Yemchyk - copywriter